Educational project
In-house project - Welfare platform for the benefit of companies and their employees
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Thanks to the 'Project in a company' module, students of the Master in Business Administration had the opportunity to gain genuine work experience at a partner company, enabling them to understand the dynamics of the corporate world and, at the same time, enhance their personal and interpersonal skills.
Divided into small groups, the students were given a real problem to solve, agreed upon with the partner company. Alessandra, Paolo, Michele and Simone worked together on a proposal to develop an online platform of corporate welfare services for AITI Servizi SA and its clients.
One of the big future trends is Corporate Social Responsibility. Consumers are becoming increasingly aware of the social behaviour of companies, demanding respect for their employees and the environment in which they operate. Corporate welfare is therefore an issue that is progressively becoming more and more important for companies not only on a social level, but also on a strategic level. AITI Servizi wanted to grasp this trend and identify a possible value proposition for the introduction of a platform of services for companies and their employees in the area of corporate welfare. AITI Servizi SA therefore wanted to understand how to develop an online platform of corporate welfare services dedicated to companies and/or industries in the Ticino region.
In order to achieve the set objectives and thus fulfil the project mandate, the working group first carried out a desk analysis on the subject of corporate welfare, subsequently also collecting primary data. In the collection of secondary data, the working group analysed above all the Italian perspective. With regard to the collection of primary data, the working group was to follow the focus group methodology, interviewing HR managers and employees. The ongoing COVID-19 pandemic, however, precluded this option, forcing the working group to modify its research methodology. Therefore, 10 semi-structured interviews were conducted online with HR Managers, respecting the social distance regulations imposed by the cantonal authorities. It was decided to interview this company figure (which in some cases, especially in smaller companies, coincides with the figure of the company manager), because they are considered to be the ones who know the needs and problems of the company staff best, as well as the one most sensitive to their general well-being. The methodological choice fell on individual interviews out of a desire to preserve the immediacy and spontaneity of the survey participants' responses. Following the interview, an online questionnaire was administered to them in order to collect data also in relation to the services of greatest interest to the employees, the willingness to pay, the degree of support desired for the implementation of a structured plan and finally the interviewer's experience gained in the company in question.
This work plan made it possible to arrive at a series of results useful for the development of reflections to construct a value proposition adapted to the real needs of the companies surveyed. The results were then summarised in three main points on the basis of which the team provided the main strategic recommendations, namely, the necessary awareness-raising campaign towards the market in order to make it fully understand the issue of corporate welfare, the indispensable customisation of the offer proposed by the platform with consequent automation and elasticity so as to adapt perfectly to corporate needs. Finally, the group provided possible financial scenarios for future developments, hypothesising three scenarios involving a different number of accessions to the platform and a different purchase price.
One of the big future trends is Corporate Social Responsibility. Consumers are becoming increasingly aware of the social behaviour of companies, demanding respect for their employees and the environment in which they operate. Corporate welfare is therefore an issue that is progressively becoming more and more important for companies not only on a social level, but also on a strategic level. AITI Servizi wanted to grasp this trend and identify a possible value proposition for the introduction of a platform of services for companies and their employees in the area of corporate welfare. AITI Servizi SA therefore wanted to understand how to develop an online platform of corporate welfare services dedicated to companies and/or industries in the Ticino region.
In order to achieve the set objectives and thus fulfil the project mandate, the working group first carried out a desk analysis on the subject of corporate welfare, subsequently also collecting primary data. In the collection of secondary data, the working group analysed above all the Italian perspective. With regard to the collection of primary data, the working group was to follow the focus group methodology, interviewing HR managers and employees. The ongoing COVID-19 pandemic, however, precluded this option, forcing the working group to modify its research methodology. Therefore, 10 semi-structured interviews were conducted online with HR Managers, respecting the social distance regulations imposed by the cantonal authorities. It was decided to interview this company figure (which in some cases, especially in smaller companies, coincides with the figure of the company manager), because they are considered to be the ones who know the needs and problems of the company staff best, as well as the one most sensitive to their general well-being. The methodological choice fell on individual interviews out of a desire to preserve the immediacy and spontaneity of the survey participants' responses. Following the interview, an online questionnaire was administered to them in order to collect data also in relation to the services of greatest interest to the employees, the willingness to pay, the degree of support desired for the implementation of a structured plan and finally the interviewer's experience gained in the company in question.
This work plan made it possible to arrive at a series of results useful for the development of reflections to construct a value proposition adapted to the real needs of the companies surveyed. The results were then summarised in three main points on the basis of which the team provided the main strategic recommendations, namely, the necessary awareness-raising campaign towards the market in order to make it fully understand the issue of corporate welfare, the indispensable customisation of the offer proposed by the platform with consequent automation and elasticity so as to adapt perfectly to corporate needs. Finally, the group provided possible financial scenarios for future developments, hypothesising three scenarios involving a different number of accessions to the platform and a different purchase price.