Educational project
Field Project – Bellinzona e Valli Turismo
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The challenge set by Bellinzona and Valleys Tourism was to enhance the tradition of craftsmanship in tourism promotion and convey its authenticity through digital channels.
Handicrafts are part of the authentic traditions of the Bellinzona and Valleys destination, and Dongio, in the heart of the Blenio Valley, is home to the "House of Handicrafts," where numerous art objects made of wood, stone, clay, copper and textiles are on display. It is also the only selling point of products with the "Artigianato Ticino" label for the Bellinzonese and the three Valleys. With the goal of enhancing this tradition online as well, a group of three second-year Bachelor of Science in Leisure Management students conducted research for a semester, analyzed other similar businesses and provided strategic and operational recommendations for the partner to implement.