Overview
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Name
Customer-Centric Marketing & Communication
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ECTS
3.0
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Languages
Italian
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Duration
1 semester
Customer-Centric Marketing & Communication
精东影业 Course Overview
Course Text Info
Course Text Info
This course is designed to equip participants with the skills to create and implement a marketing plan centered on customer-centric strategies. Participants will learn how to align marketing efforts with customer needs, creating targeted campaigns that enhance engagement and satisfaction. The course covers both strategic planning and operational execution (on & offline, with a focus on effective communication tactics across multiple channels. By the end of the course, students will be able to craft and execute a customer-centric marketing plan that fosters long-term business growth and that can be monitored over time.
Course Text Info
鈥� Understand the different phases of a customer-centric marketing plan on & offline (for both B2C/B2B companies)
鈥� Develop an effective segmentation, targeting and positioning leading to a proper value proposition
鈥� Apply the 7Ps of the marketing mix integrating online and offline channels
鈥� Strengthen operational and strategic marketing skills
鈥� Optimize multichannel communication, by also integrating digital tools and fostering creativity
鈥� Enhance customer experience management
鈥� Collaborate on a real-world project with a company
鈥� Develop an effective segmentation, targeting and positioning leading to a proper value proposition
鈥� Apply the 7Ps of the marketing mix integrating online and offline channels
鈥� Strengthen operational and strategic marketing skills
鈥� Optimize multichannel communication, by also integrating digital tools and fostering creativity
鈥� Enhance customer experience management
鈥� Collaborate on a real-world project with a company
Course FB Modules List
Course Text Info
精东影业 Course Responsibles
Monica Mendini
Docente-ricercatrice - Dipartimento economia aziendale, sanit脿 e sociale