Entrepreneurial strategy is the process of creating new ventures in dynamic business environments. In this class, we analyze the competitive environments that entrepreneurs face: how new entrants alter competition, how industries are created and destroyed through competition, and how entrepreneurial strategies can ultimately generate economic growth. In the course we explore how entrepreneurial attitudes and actions can be encouraged within a business. Our ultimate goal is to train future managers who can recognize and manage both the potential and the threats of entrepreneurial strategies, creating and sustaining competitive advantage.
Course Text Info
Course Text Info
The course is focused on the following topics: 鈥 internal venture development process; 鈥 new market opportunity exploration; 鈥 resource exploration, exploitation and allocation; 鈥 new ventures integration process; 鈥 organizational innovation dedicated to stimulate EO-Entrepreneurial Orientation; 鈥 the 鈥渆ntrepreneurial manager鈥 and its contribution in shaping large firm鈥檚 strategy.
This course provides an opportunity for you to develop a set of distinctive capabilities. More specifically: 鈥 Analytical skills: thinking, problem solving, and decision-making: o demonstrate primary and secondary research skills; o find and use resources to answer your questions; o form conclusions and recommendations supported by logic and evidence; 鈥 Oral and written communication skills including your ability to: o Deliver oral presentations to a large audience; o ask questions and present viewpoints in discussions; o write well-structured, clear, and concise documents;